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Calculating Demand Elasticity for a Breakfast Cereal

A 1996 economic study of a popular apple-cinnamon breakfast cereal found that when the price was $3.00 per pound, a typical city purchased 25,000 pounds per week. When the price rose to $4.00 per pound, the quantity purchased fell to 15,000 pounds per week. Based on this data, calculate the price elasticity of demand for the cereal between these two price points using the midpoint method. Then, state whether the demand is elastic, inelastic, or unit elastic in this price range.

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Updated 2025-09-26

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