People tend to think of the content of unfamiliar or unknown sources as being more neutral than familiar sources. 

New York University

·neutral, non-skeptic view of unknown sources
·decrease in trust in known news outlets

Causes of the Impact of Unknown or Unfamiliar Sources

PETERSON, E., & ALLAMONG, M. (2022). The Influence of Unknown Media on Public Opinion: Evidence from Local and Foreign News Sources. American Political Science Review, 116(2), 719-733. doi:10.1017/S0003055421001234

The Influence of Unknown Media on Public Opinion: Evidence from Local and Foreign News Sources

Cause of Impact: Neutral View of the Unknown

In recent decades, people are gradually losing their trust in familiar and established news sources (Archer 2020; Ladd 2012). 

Learn Before

Related