People tend to think of the content of unfamiliar or unknown sources as being more neutral than familiar sources. 

Cause of Impact: Neutral View of the Unknown

In recent decades, people are gradually losing their trust in familiar and established news sources (Archer 2020; Ladd 2012). 

Cause of Impact: Decrease in Trust

·neutral, non-skeptic view of unknown sources
·decrease in trust in known news outlets

New York University

Unknown or unfamiliar news sources have the possibilities of producing biased stories or misinformation (Guess, Nyhan, and Reifler 2020; Lazer et al. 2018). 

Unknown/Unfamiliar Online News Sources

PETERSON, E., & ALLAMONG, M. (2022). The Influence of Unknown Media on Public Opinion: Evidence from Local and Foreign News Sources. American Political Science Review, 116(2), 719-733. doi:10.1017/S0003055421001234

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