People are prone to choose news sources that they are already familiar with rather than sources  that they newly-heard of. 

Source Familiarity: Influence on News Choice

·Unfamiliar news sources can influence public opinion in the direction of the outlets

·Familiar news sources can influence public opinion in the direction of the outlets

·Unfamiliar news sources and familiar news sources have indistinguishable differences in their effects on people’s opinion on the reported matter.

News Source Familiarity: Influence on Public Opinion

New York University

Unknown or unfamiliar news sources have the possibilities of producing biased stories or misinformation (Guess, Nyhan, and Reifler 2020; Lazer et al. 2018). 

Unknown/Unfamiliar Online News Sources

PETERSON, E., & ALLAMONG, M. (2022). The Influence of Unknown Media on Public Opinion: Evidence from Local and Foreign News Sources. American Political Science Review, 116(2), 719-733. doi:10.1017/S0003055421001234

The Influence of Unknown Media on Public Opinion: Evidence from Local and Foreign News Sources

Effects of Familiarity with Local and Foreign News Sources

·neutral, non-skeptic view of unknown sources
·decrease in trust in known news outlets

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