For the 2015 Special Olympics World Games in Los Angeles, the Coca-Cola Company collaborated with singer Cody Simpson and the band O.A.R. to produce a song performed at the opening ceremonies. Additionally, the company donated one dollar (up to \$100,000) for every time the song's music video was shared online, in an effort to encourage people of all abilities to pursue their dreams.

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Coca-Cola was the first founding sponsor of Special Olympics, establishing a commitment since 1968. The company has provided more than \$190 million to the organization through specific products, equipment, donations, and marketing support.

Coca-Cola's Partnership with Special Olympics

Coca-Cola and Fans Around the Globe Cheer On Special Olympics Athletes at World Games in Los Angeles. 20 July 2015. The Coca-Cola Company. https://www.coca-colacompany.com/press-releases/coca-cola-and-fans-cheer-on-special-olympics-athletes-at-world-games#:~:text=Since%201968%20%E2%80%93%20Special%20Olympics'%20inception,equipment%2C%20donations%20and%20marketing%20support. 

Coca-Cola & Special Olympics Partnerships Reference

Coca-Cola and Special Olympics Present: #ReachUp. Coca-Cola.  https://www.youtube.com/watch?v=DT_szHzseFk 

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