The Flooding of Alberta, Canada happened in 2013. The Mayor, Naheed Neshi, of Calgary used media and social media in order to share information regarding response and recovery efforts. In effect, Neshi became the "puppetmaster" and was able to organize the online volunteer efforts. Multiple other organizations including the Calgary police did the same thing using Twitter and Facebook to share information and request help. Outside of the political realm of information sharing the community was able to stay connected and share information about resources, equipment, food, and illegal activity like price gouging.