Case Study

Comparing Consumer Choice Models

A market analyst is modeling consumer preferences for two goods: streaming service subscriptions (S) and cups of coffee (C). They have two competing models for a typical consumer's utility function, assuming the quantities of S and C are always positive:

  • Model A: U₁(S, C) = S⁰.⁵ * C⁰.⁵
  • Model B: U₂(S, C) = 10 * ln(S) + 10 * ln(C)

The analyst needs to determine if it matters which model they use to predict the consumer's optimal consumption bundle (the combination of S and C that maximizes utility given a budget).

Will Model A and Model B always lead to the same optimal consumption bundle for any given set of prices and budget? Justify your answer by analyzing the mathematical relationship between the two utility functions.

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Updated 2025-07-24

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