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Comparison of Social and Private Benefits in Positive Consumption Externalities

In the presence of a positive consumption externality, the marginal social benefit (MSB) of consuming a good is greater than the marginal private benefit (MPB) received by the individual consumer. This is because the MSB includes both the private benefit and the additional marginal external benefit (MEB) conferred upon third parties, as shown in the formula MSB=MPB+MEBMSB = MPB + MEB. This divergence leads to under-consumption of the good relative to the socially optimal level.

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Updated 2025-08-21

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