Case Study

Competitive Pricing Strategy

Two competing firms, Firm A (the row player) and Firm B (the column player), are deciding whether to set a 'High Price' or a 'Low Price' for their product. The table below shows the resulting profits for both firms based on their decisions. The first number in each cell is the profit for Firm A, and the second number is the profit for Firm B.

Analyze the situation from Firm B's perspective. For each possible strategy Firm A might choose, what is Firm B's best response? Explain your reasoning by comparing Firm B's potential profits.

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Updated 2025-09-18

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