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Concept

Components of Good Stories

  1. Plot – What are users trying to achieve/overcome?
  2. Character – Who are the users: not just demographically, but what insights do you need to understand what they (and their needs) are truly like?
  3. Theme – How can you establish a trustworthy presence to them and still set yourself apart from competitors? How will you reflect the overall obstacles users must overcome?
  4. Dialogue/Diction – What will your design say to users and how? Does a formal/informal tone match their expectations? How much text is appropriate?
  5. Melody – How will the overall design pattern appear pleasant and predictable to users, moving them emotionally?
  6. Décor – How will you present everything so the graphics match the setting the users can sense? Would a classic design or stylized, niche layout meet their expectations?
  7. Spectacle – How can you make your design outstanding so users will remember it?
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Updated 2020-12-03

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Design Science