1. Plot – What are users trying to achieve/overcome?
2. Character – Who are the users: not just demographically, but what insights do you need to understand what they (and their needs) are truly like?
3. Theme – How can you establish a trustworthy presence to them and still set yourself apart from competitors? How will you reflect the overall obstacles users must overcome?
4. Dialogue/Diction – What will your design say to users and how? Does a formal/informal tone match their expectations? How much text is appropriate?
5. Melody – How will the overall design pattern appear pleasant and predictable to users, moving them emotionally?
6. Décor – How will you present everything so the graphics match the setting the users can sense? Would a classic design or stylized, niche layout meet their expectations?
7. Spectacle – How can you make your design outstanding so users will remember it?

Components of Good Stories

Legal storytelling is a movement dedicated to encouraging people of color to share their experiences of racism, particularly in the legal system. In some cases these have an additive value of introducing silenced or ignored perspectives, and in others they have a deconstructive value, in which authentic narratives challenge the racist narratives of stereotypes and myths (also called counterstorytelling)

Legal Storytelling

In User Experience (UX) Design, one can use storytelling throughout the design process to ensure that all work focuses on the users’ needs and the value one wants to give those users.



Storytelling in User Experience Design

Different from Participatory Video, Digital Storytelling (DST) includes a variety of expressions, including but not limited to movies, animations, photos, recordings, or electronic files. Participants use them to tell their own stories or express ideas. In this process, participants are required to participate in an intensive workshop in which they give an approximately three minute personal narrative. They also record this narrative with images or photographs.  The final product is a first-person voice narrative short film that is produced and edited by the narrator.


Digital Storytelling in Participatory Methods

Storytelling is a method used to engage an audience and convey thoughts and ideas. A story is a description, either real or imagined, of a connected series of events.

Rutgers University

Arizona State University

University of Michigan - Ann Arbor

Google

- Storytelling
- Prototype
- Concept Mapping
- Visual Direction


Elements of Design

An original type, form, or instance that
serves as a model on which later stages are based or judged. 

Prototype

Storytelling

A web page consists of elements that directly attract visual attention towards itself in the eye of the viewer. Each element has varying degrees of exertion of such a power, but in general, the more this power is exerted, the more visual attention is directed toward that particular element. These elements also have other forces that suggest to the user where they should look next, thus helping guide their direction of vision. This force is referred to as “visual weight”, and guides the direction of vision as “visual direction”. These concepts are important in thinking about user flows, rhythms and balance in a website’s layout.


Visual Direction

Similar in structure to causal diagrams (i.e. nodes with connections), except the connections are not causal. Nodes contain concepts are organized
in a hierarchy (such as in 1Cademy's knowledge graph).

Learn Before

Related

Learn After