Causation

Components of Marginal Revenue Change (Gain vs. Loss)

When a firm with a downward-sloping demand curve, such as Beautiful Cars, increases its output by one unit, the change in total revenue (marginal revenue) consists of two opposing effects. First, there is a revenue gain from selling the additional unit at the new price. Second, there is a revenue loss because all previous units are now sold at this new, lower price. In the example of increasing production from 20 to 21 cars, the revenue gained from the 21st car is greater than the revenue lost from the price reduction on the initial 20 cars, leading to a positive marginal revenue.

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Updated 2025-10-08

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