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Situational Nature of Social Preferences

An individual's social preferences, such as altruism or self-interest, may not be constant but can vary depending on the situation. A person might exhibit different behaviors in different contexts. For example, Zoë could be altruistic when deciding how to share unexpected lottery winnings, yet act in a self-interested manner when managing her planned student budget. This indicates that altruistic behavior can be context-dependent.

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Updated 2026-05-02

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