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Conceptual Peg Hypothesis

The conceptual peg hypothesis suggests that concrete nouns, which are high-imagery words like 'car' or 'book', are easier to remember than abstract, low-imagery nouns like 'truth' or 'justice'. This is because the mental images created by concrete words act as 'pegs' on which memories can be 'hung'. The text explains this phenomenon by noting that high-imagery words are encoded both visually and semantically, creating a more robust memory.

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Updated 2026-05-02

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