Example

Conflict Between Fairness and Reciprocity Preferences

An example of conflicting social preferences can be seen when someone with strong fairness preferences negotiates with a person they know to be entirely selfish. The fairness preference would motivate an equitable split. However, their reciprocity preference would suggest a different action, since the selfish individual is not expected to reciprocate their fair-mindedness.

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Updated 2025-08-25

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