- Lower-budget teams will rely on digital methods — remote usability testing, online card-sorting platforms like OptimalSort, A/B testing, and web or app analytics.
- In-person methodologies like in-person usability testing, in-person card sorts tend to be expensive due to requiring much more of researcher’s time
- Eyetracking is the most expensive methodology since they require travel and equipment rentals. 

University of Michigan - Ann Arbor

- Start with research questions
- Consider the Cost

Determining the Quantitative method to use? 

https://www.nngroup.com/articles/quantitative-user-research-methods/

Quantitative User-Research Methodologies: An Overview (Kate Moran)

Consider the Cost

- General Research Questions - Quantitative Usability Testing, Web Analytics, or Surveys
- Specific Questions - A/B Besting, Card Sorting, Tree Testing, Coding Qualitative Comments, desirability Studies, or Eyetracking. 

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