- Lower-budget teams will rely on digital methods — remote usability testing, online card-sorting platforms like OptimalSort, A/B testing, and web or app analytics.
- In-person methodologies like in-person usability testing, in-person card sorts tend to be expensive due to requiring much more of researcher’s time
- Eyetracking is the most expensive methodology since they require travel and equipment rentals. 

Consider the Cost

- General Research Questions - Quantitative Usability Testing, Web Analytics, or Surveys
- Specific Questions - A/B Besting, Card Sorting, Tree Testing, Coding Qualitative Comments, desirability Studies, or Eyetracking. 

Start with research questions


- Start with research questions
- Consider the Cost

University of Michigan - Ann Arbor

Quantitative Methods allows you to:
- Put a number on the usability of your product. Numbers are more persuasive than findings and videos from qualitative testing.
- Compare different designs and determine whether the differences you observe are statistically significant and not due to random chance. 
- Improve UX trade-off decisions.


Quantitative Methods

https://www.nngroup.com/articles/quantitative-user-research-methods/

Quantitative User-Research Methodologies: An Overview (Kate Moran)

- Quantitative Usability Testing (Benchmarking)
- Web Analytics (or App Analytics)
- A/B Testing or Multivariate Testing
- Card Sorting
- Tree Sorting
- Surveys or Questionnaires
- Clustering Qualitative Comments
- Desirability Studies
- Eyetracking Testing

Learn Before

Related

Learn After