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Consider the payoff matrix below, which shows the profits (in thousands of dollars) for two competing firms based on their advertising budget decisions. The first number in each cell is the profit for Innovate Corp, and the second is for Tech Solutions.

Tech Solutions: IncreaseTech Solutions: Maintain
Innovate Corp: Increase(60, 50)(____, 30)
Innovate Corp: Maintain(40, 70)(80, 80)

If Tech Solutions chooses to 'Maintain' its budget, what is the minimum whole number profit (in thousands of dollars) that must go in the blank to make 'Increase' the best response for Innovate Corp?

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Updated 2025-07-22

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