Short Answer

Constructing a Payoff Matrix from a Scenario

Two competing businesses, Company A and Company B, are simultaneously deciding whether to 'Advertise' or 'Not Advertise' in a given month. Based on the following outcomes, construct a payoff matrix to represent this game. Assign Company A as the row player and Company B as the column player.

  • If both companies advertise, they both earn a profit of $2,000.
  • If neither company advertises, they both earn a profit of $5,000.
  • If Company A advertises and Company B does not, Company A earns $8,000 and Company B earns $1,000.
  • If Company B advertises and Company A does not, Company B earns $8,000 and Company A earns $1,000.

Draw the complete payoff matrix, including labels for players and their strategies. Ensure the payoffs in each cell are listed in the conventional order (Row Player, Column Player).

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Updated 2025-07-24

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