Example

Cost Shift and Technology Switch After Relative Price Change

When the relative prices of inputs change, the isocost line passing through the previously optimal Technology B becomes steeper. This change increases the production cost for 100 metres of cloth using Technology B to £50. Consequently, a cost-minimizing firm is incentivized to switch to the more energy-intensive Technology A, which now represents the least-cost option with a reduced production cost of £40.

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Updated 2026-05-02

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