Behavior that is inconsistent with an attitude. For example, having a negative attitude toward a news anchor but continuing to watch their news is considered counterattitudinal behavior. 

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General evaluations of people, groups, objects, concepts, or issues that last over time. They can range from positive to negative.

Attitudes in Social Psychology

APA Dictionary. Counterattitudinal Behavior. In dictonary.apa.org dictionary. Retrieved April 9, 2022, from https://dictionary.aa.org/counterattitudinalbehavior 



Counterattitudinal Behavior 

Biased attitudes or feelings about a person or group based on preconceptions rather than prior experience.  

Prejudice

Counterattitudinal Behavior

Behavior that is consistent with an attitude. For example, having a positive attitude towards a news anchor and continuing to watch their news is considered proattitudinal behavior. 

Proattitudinal Behavior 

The extent to which behavior toward an attitude object is consistent with the attitude associated with that object. Positive attitudes are associated with approach behaviors; negative attitudes are associated with withdrawal behaviors.

Attitude-behavior Consistency 

Any target of judgment that has an attitude associated with it. Attitude objects may be people, social groups, policy positions, abstract concepts, or physical objects.

Attitude Object

An individual’s positive psychological state of development.

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