Short Answer

Critique of Investment Evaluation Method

An analyst states: 'Our company is considering two investment opportunities. Project A is a highly predictable, low-risk venture. Project B is a speculative, high-risk venture. Since both projects are being considered by our company, we should apply the same discount rate to both to ensure a consistent and fair comparison of their potential returns.'

Critique the analyst's reasoning. Explain why using the same discount rate for both projects is inappropriate and describe how the rates should differ based on their respective risk profiles.

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Updated 2025-08-14

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