Concept

Data mining and content analysis of the Chinese social media platform Weibo during the early COVID-19 outbreak: retrospective observational infoveillance study methodology

Observational infoveillance study

  • Used Python to collect Covid-19-related Weibo posts from December 23, 2019 to January 30, 2020 containing certain keywords
  • Categorized posts by geographic location and separated posts from Wuhan to focus on
  • Chinese National Health Commission data for official case counts
  • Collected a total of 115,299 posts; average of 2,956 posts per day

Quantitative analysis

  • Categorized posts by calendar day
  • Visualized longitudinal trends and ran simple regression models for posts per day and daily cases reported
  • Interested in seeing whether simple regression models could accurately predict changes in daily case counts using the number of daily Weibo posts

Qualitative analysis

  • To observe trends and common themes mentioned among users
  • Binary coding approach to label posts as containing relevant Covid-19 information and news or irrelevant information
  • Thematic content analysis used to determine frequently mentioned topics
  • Chose most common topics as parent classifications and proceeded to categorize posts into these identifications

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Updated 2021-04-08

Tags

CSCW (Computer-supported cooperative work)

Computing Sciences