Essay

Decision-Making with Constant Unit Costs

A firm manufactures a product where the cost to produce each individual unit is £60. This per-unit cost remains the same no matter how many units are made. A potential customer offers to buy 1,000 units for a price of £65 per unit.

Critically evaluate whether the firm should accept this offer. Your answer should explain the initial profit calculation and then discuss at least two other distinct factors the firm should consider that might lead them to reject the offer, even though the price is above the per-unit cost.

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Updated 2025-07-26

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Introduction to Microeconomics Course

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