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Define convenience sampling and recall its primary advantage and primary disadvantage in psychological research.

Question: Define convenience sampling and recall its primary advantage and primary disadvantage in psychological research.

Sample answer: Convenience sampling is a form of non-probability sampling where researchers select individuals who happen to be physically nearby and are readily willing to participate. Its primary advantage is its accessibility and efficiency, making it easy and quick for researchers to gather data. Its primary disadvantage is that the resulting sample may not accurately represent the broader population, which severely limits the ability to generalize the study's findings.

Key points:

  • Defines convenience sampling as studying individuals who are physically nearby and willing to participate.
  • Identifies convenience sampling as a form of non-probability sampling.
  • States that accessibility and efficiency are the primary advantages.
  • States that the primary disadvantage is that the sample may not represent the broader population.
  • Explains that lack of representation severely limits the generalizability of findings.

Rubric: To receive full credit, the response must define convenience sampling (nearby and willing participants), identify it as a form of non-probability sampling, state its main advantage (accessibility or efficiency), and state its main disadvantage (lack of representation or limited generalizability of findings).

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Updated 2026-05-26

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KPU

Research Methods in Psychology - 4th American Edition @ KPU

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