Short Answer

Deriving the Optimal Markup Rule

A profit-maximizing firm sets its output where marginal revenue (MR) equals marginal cost (MC). Starting from this condition (MR = MC), mathematically derive the formula that expresses the firm's optimal price markup as a function of the price elasticity of demand (ε). Show the key algebraic steps in your derivation.

For your reference:

  • Marginal revenue can be expressed as: MR = P + Q * (dP/dQ)
  • Price elasticity of demand is defined as: ε = -(P/Q) * (dQ/dP)

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Updated 2025-08-08

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