-A common mistake is providing links to rival groups

-This can reduce the ability  achieve interpersonal/need-based commitment

University of Michigan - Ann Arbor

Kenyon College

 -Provide opportunities for members to learn about one another

-Needs continuous exposure to the group

-Knowing the target that you're trying to influence

-The members will gain more trust with one another the more they interact with one another.

-determinants of if they will join is how social they are being 

-members are more likely to build more trust through private messages and personal chats.

Achieving Interpersonal-Based Commitment

Kraut, Robert E., and Paul Resnick. Building successful online communities: Evidence-based social design. MIT Press, 2012.

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