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Designing a User Acquisition Strategy
A company is launching a new subscription-based 'brain-training' mobile app targeted at college students. Outline a two-step digital strategy to convert a user from a free trial to a paid annual subscription. For each step, you must:
- Describe a specific tactic you would implement within the app or in its marketing.
- Identify the specific cognitive bias this tactic is designed to exploit.
- Briefly explain the mechanism by which the tactic leverages the bias to influence the student's decision.
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Social Science
Empirical Science
Science
Introduction to Microeconomics Course
Creation in Bloom's Taxonomy
CORE Econ
Economy
Cognitive Psychology
Psychology
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