Case Study

Diagnose the psychological phenomenon demonstrated by these participants. Explain why their persistent belief in the long-term effectiveness of calorie-reducing diets, despite their own repeated personal failures and scientific evidence to the contrary, is categorized as a motivational bias.

Case context: A health researcher is conducting interviews with individuals who have tried multiple calorie-reducing diets over the past ten years. Even though every single participant regained the lost weight within a year of ending each diet, they all express a firm belief that calorie-reducing diets are the best long-term solution for managing obesity. They express that they simply need to find the correct diet plan and try harder next time.

Question: Diagnose the psychological phenomenon demonstrated by these participants. Explain why their persistent belief in the long-term effectiveness of calorie-reducing diets, despite their own repeated personal failures and scientific evidence to the contrary, is categorized as a motivational bias.

Sample answer: The participants are demonstrating motivational bias. Although their personal experiences and scientific evidence show that calorie-reducing diets are not effective for long-term weight management, they continue to believe in them. This is categorized as a motivational bias because the belief is maintained to fulfill psychological desires: it provides hope for future weight loss and allows them to feel good about having self-control, which overrides the contradictory evidence.

Key points:

  • Diagnose the cognitive phenomenon as motivational bias.
  • Explain that the participants hold onto their belief in dieting despite contradictory scientific evidence and personal experiences.
  • Identify that the belief persists because it offers hope for weight loss.
  • Identify that the belief persists because it makes individuals feel good about their own self-control.

Rubric: The student must diagnose the behavior as motivational bias. They should explain that the bias involves maintaining a belief despite conflicting evidence (both personal and scientific). They must identify the underlying motives sustaining the bias: the desire for hope regarding weight loss and the desire to feel good about self-control.

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Updated 2026-05-26

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Research Methods in Psychology - 4th American Edition @ KPU

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