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Distinguishing Entry Costs from Operational Costs

A national coffee chain is planning to open its first store in a remote town. The company must conduct a market survey, lease and renovate a storefront, purchase commercial-grade espresso machines and furniture, and hire and train a new team of baristas. Once open, it will have monthly expenses for coffee beans, milk, and employee wages. From the activities described, identify two distinct costs of entry and explain why they are categorized as such, as opposed to ongoing operational costs.

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Updated 2025-09-17

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