Essay

Evaluating a 'Bright-Line' Merger Rule

A policy is proposed that would automatically prohibit any corporate merger where the newly combined firm would control over 60% of the market. Critically evaluate this 'bright-line' rule. In your response, explain why a regulatory body might prefer to assess such mergers on a case-by-case basis, considering both the potential negative impacts and the possible benefits to consumers.

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Updated 2025-09-13

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