Short Answer

Evaluating a Business Strategy in a Scale-Intensive Market

A startup is planning to enter the market for cloud data storage, an industry known for massive initial infrastructure costs and very low costs for adding each new customer. A business consultant advises the startup to 'start small, focus on a niche market to build a loyal customer base, and then gradually expand.' Critically evaluate this advice. Is it likely to succeed? Explain your reasoning based on the industry's cost structure.

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Updated 2025-08-16

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