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Evaluating a Financial Incentive Policy in the Saturation Phase

A country's electric vehicle (EV) market has reached a point where 90% of new car sales are EVs, but this figure has not increased for the past two years, despite EVs having a lower total cost of ownership than gasoline cars. To achieve 100% adoption, a policymaker proposes a large, one-time cash subsidy for the remaining gasoline car owners who switch to an EV. Critically evaluate the likely effectiveness of this subsidy. Justify your evaluation by describing the probable characteristics of this final group of consumers and explaining why a purely financial incentive might fail to persuade them.

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Updated 2025-08-09

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