Case Study

Evaluating a Production Decision After a Wage Increase

A textile firm manager needs to produce 100 meters of cloth. The firm has two technologies available:

  • Technology A: Requires 10 workers and 2 tons of coal.
  • Technology B: Requires 4 workers and 5 tons of coal.

Initially, the wage was £4 per worker and coal was £6 per ton. After a local labor shortage, the wage increased to £8 per worker, while the price of coal remained at £6 per ton. The manager decided to continue using Technology A, stating, 'This technology was the most cost-effective before the wage change, so it must still be the best choice.'

Evaluate the manager's decision. First, calculate the total cost for each technology using the new prices. Then, explain which technology the firm should now use and why the manager's reasoning is flawed.

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Updated 2025-08-02

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