Case Study

Evaluating a Production Decision

A factory manager must choose a production technology using two inputs: labor, with a fixed wage of £10 per worker, and coal, whose price has just fallen to £5 per ton. The manager is considering two options:

  • Technology Alpha: Requires 8 workers and 3 tons of coal.
  • Technology Beta: Requires 4 workers and 9 tons of coal.

The manager decides to stick with Technology Alpha, arguing that the cost difference is negligible and not worth the disruption of switching processes. Based purely on the principle of cost minimization, critically evaluate the manager's decision. Is it the correct choice? Justify your conclusion with calculations.

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Updated 2025-10-06

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