Short Answer

Evaluating Behavioral Interventions

A city's public health department wants to increase the number of residents who get an annual flu shot. They are considering two different poster campaigns:

Campaign A: "Protect Yourself! A flu shot is the best way to stay healthy this winter." Campaign B: "Your Community is Staying Healthy! 8 out of 10 of your neighbors got their flu shot last year."

Which campaign is more likely to be effective in persuading residents to get a flu shot? Justify your choice by explaining the underlying principle that influences individual decision-making in this context.

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Updated 2025-10-08

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