Case Study

Evaluating Business Strategies

A new cafe owner is disappointed with low customer turnout during the first month of operation. To increase sales, the owner considers two different strategies:

Strategy 1: Post a large sign on the door that reads, "Community Support Mandate: All residents living on this block are required to purchase at least two coffees per week from this establishment."

Strategy 2: Introduce a loyalty card program where customers get their tenth coffee free and offer a 20% discount on all pastries during the first hour of business each day.

Based on the principles of how interactions in a market function, which strategy is fundamentally flawed and why? Evaluate the effectiveness of the alternative strategy.

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Updated 2025-09-18

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