Case Study

Evaluating Consumer Preference Consistency

A researcher is studying a consumer's preferences for two goods: coffee and pastries. The consumer is presented with three different weekly bundles and provides the following information:

  • They feel equally satisfied with Bundle X (10 coffees, 3 pastries) and Bundle Y (8 coffees, 4 pastries).
  • They also feel equally satisfied with Bundle Y (8 coffees, 4 pastries) and Bundle Z (6 coffees, 6 pastries).
  • However, when asked to choose directly between Bundle X and Bundle Z, the consumer states they would prefer Bundle Z.

Based on this information, identify the inconsistency in the consumer's stated preferences and explain which fundamental assumption about rational choice is being violated.

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Updated 2025-09-19

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