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Case Study

Evaluating Investment Advice

An investor, after reading several alarming news reports about economic uncertainty, becomes significantly more cautious and uncomfortable with the level of risk in their stock portfolio. They consult two different financial advisors for advice.

  • Advisor A states: "Because your personal willingness to accept risk has decreased, the market will now have to offer you a higher expected return to compensate you for holding these same stocks. The risk premium on your assets has effectively increased for you."
  • Advisor B states: "Your personal feelings about risk have changed, but that doesn't change the objective market-wide compensation for holding those stocks. The risk premium is determined by the collective judgment of all market participants, not by one person's change of heart. You should adjust your portfolio to match your new comfort level, but you shouldn't expect the assets themselves to offer a different premium."

Based on the principles that determine an asset's compensation for risk, which advisor's reasoning is more accurate? Explain your choice.

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Updated 2025-08-15

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