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Essay

Evaluating Negotiation Leverage

Two entrepreneurs, Alex and Ben, are negotiating the terms of a joint venture. If they fail to reach an agreement, each has an alternative plan.

  • Alex's alternative: Continue in a stable job with a guaranteed annual salary of $80,000.
  • Ben's alternative: Launch a smaller solo project, which has a 50% chance of earning $200,000 in its first year and a 50% chance of failing and earning nothing.

Evaluate which entrepreneur is in a stronger negotiating position because of their alternative plan. Justify your conclusion by analyzing and comparing the nature of each alternative.

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Updated 2025-07-27

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