A company wants to systematically improve the instructions it provides to its AI models. They are considering two main strategies: 1) developing a new, specialized software system from the ground up specifically for this task, or 2) adapting a powerful, pre-existing, general-purpose language model for the same purpose. Evaluate the trade-offs between these two approaches. In your evaluation, consider factors such as initial cost, development time, potential for customization, and required expertise.