Participants were shown claims of different celebrities with the caption “this celebrity is alive”. Some of these claims were coupled with a non-probative photograph of the celebrity in their profession--namely, stock photos of them. The participants were then asked whether or not they believed this claim. Participants were more likely to agree with the claim that the celebrity was alive when that claim had been accompanied by a non-probative photograph of that celebrity. Interestingly, the same results were found when the claim was that the celebrity was dead. If the claim was coupled with a non-probative photo of that celebrity, participants were more likely to agree with the claim that the celebrity was dead.