Business students who had reported being extrinsically oriented were told that a learning activity abut communication principles would either help them get more money or help their personal development. The findings contradicted the match hypothesis and extrinsic goals were found to undermine learning.

University of Michigan - Ann Arbor

Intrinsic goal framing will work well with (benefits) intrinsically oriented people, while extrinsic goal framing works well with (benefits) extrinsic oriented people (Hidi & Harackiewicz, 2000; Sagiv & Schwartz, 2000). There is strong evidence that this is not the case (in learning intrinsic framing consistently works better regardless of the students' goal orientation). 

The Match Hypothesis

Vansteenkiste, M., Lens, W., & Deci, E. L. (2006). Intrinsic versus extrinsic goal contents in self-determination theory: Another look at the quality of academic motivation. Educational psychologist, 41(1), 19-31.

Intrinsic versus extrinsic goal contents in self-determination theory: Another look at the quality of academic motivation

Examining the match hypothesis in business students (Vansteenkiste, Simons, Lens, Sheldon, and Deci 2004; Study 2)

Obese children, who were assumed to value attractiveness highly, were given a text about nutrition to learn. They were told that learning the text would either help their health and physical fitness (intrinsic) or make them more physically attractive or beautiful (extrinsic). The extrinsically framed goals hindeered learning

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