Ferrero's Acquisition of a Hazelnut Supplier
In 2014, the chocolate manufacturer Ferrero acquired its hazelnut supplier, Oltan, a move that made Ferrero the world's largest producer of this key ingredient for its Nutella product. This vertical merger was investigated by European competition authorities due to concerns that it could restrict rivals' access to essential inputs. Ultimately, the acquisition was approved because the authorities determined that a sufficient number of alternative hazelnut suppliers existed to maintain a competitive market.
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Ferrero's Acquisition of a Hazelnut Supplier
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Ferrero's Acquisition of a Hazelnut Supplier
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