The memorability of information can be dramatically increased by providing a meaningful context. For instance, sentences from a study by Bransford & McCarrell (1974), such as 'The notes were sour because the seams split,' are difficult to encode and recall in isolation. However, when provided with a simple contextual cue—in this case, 'bagpipe'—the sentence becomes coherent and much easier to remember. Similarly, the prompt 'ship christening' clarifies 'The voyage wasn't delayed because the bottle shattered,' and 'parachutist' explains 'The haystack was important because the cloth ripped.' This experiment demonstrates that encoding is far more effective when new information is made meaningful through context.