An example of product placement in media occurred during a season of the reality television series American Idol, where the program prominently featured its panel of judges drinking from cups that displayed the Coca-Cola logo. This tactic exposes viewers to the brand subtly within the entertainment content.

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Product placement is a strategy often used in the peripheral route to persuasion where a product, featuring a clear brand name or identity, is incorporated into an entertainment medium like a television show or movie to promote it. This persuasive method can be so subtle that the audience may not even consciously notice it.

Product Placement in Media

Spielman, R. M., Jenkins, W. J., & Lovett, M. D. (2020, April 22). Psychology (2nd ed.). OpenStax. https://openstax.org/books/psychology-2e/pages/1-introduction

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