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Product Placement in Media
Product placement is a strategy often used in the peripheral route to persuasion where a product, featuring a clear brand name or identity, is incorporated into an entertainment medium like a television show or movie to promote it. This persuasive method can be so subtle that the audience may not even consciously notice it.
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Psychology @ OpenStax
Ch.12 Social Psychology - Psychology @ OpenStax
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Product Placement
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A car advertisement features a famous, well-respected actor driving a new luxury vehicle through scenic mountain roads. The ad is filled with beautiful imagery and inspiring music, but provides no information about the car's fuel efficiency, safety ratings, or engine specifications. Which of the following best explains why this persuasive approach is effective?
Product Placement in Media