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Example of Peripheral Route Persuasion: Celebrity Clothing Endorsement
An example of the peripheral route in the fashion industry is when a retailer promotes clothing by highlighting celebrities who wear the same style. This tactic persuades consumers by associating the clothing with the attractiveness and status of the celebrity, rather than the garment's quality or price.
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Ch.12 Social Psychology - Psychology @ OpenStax
Psychology @ OpenStax
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Example of Peripheral Route Persuasion: Athlete Advertising Shoes
Example of Peripheral Route Persuasion: Celebrity Clothing Endorsement
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Example of Peripheral Route Persuasion: Political Campaign Buttons
A car advertisement features a famous, well-respected actor driving a new luxury vehicle through scenic mountain roads. The ad is filled with beautiful imagery and inspiring music, but provides no information about the car's fuel efficiency, safety ratings, or engine specifications. Which of the following best explains why this persuasive approach is effective?