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Product Placement
The physical location of products in a supermarket can be a powerful tool to manipulate consumers. Staples such as milk, bread, and eggs are often placed at opposite ends of a supermarket to force consumers to spend more time in the store. Children's brands tend to be located on the bottom shelf, with the hope that children will ask their parents to purchase those products themselves. The most expensive items are usually located at eye level, and the entire layout of a supermarket will likely be arranged multiple times a year to force even experienced customers to browse through the store's selection to find what they are looking for.
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Social Science
Empirical Science
Science
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Product Placement
Price Manipulation
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Product Placement
Example of Peripheral Route Persuasion: Political Campaign Buttons
A car advertisement features a famous, well-respected actor driving a new luxury vehicle through scenic mountain roads. The ad is filled with beautiful imagery and inspiring music, but provides no information about the car's fuel efficiency, safety ratings, or engine specifications. Which of the following best explains why this persuasive approach is effective?