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Example of Peripheral Route Persuasion: Athlete Advertising Shoes
A common example of the peripheral route to persuasion is when a popular athlete is featured in an advertisement for athletic shoes. This strategy aims to encourage young adults to buy the shoes by associating the product with the positive characteristics of the celebrity, rather than focusing on the shoe's features or quality.
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Ch.12 Social Psychology - Psychology @ OpenStax
Psychology @ OpenStax
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Determinants of Route Processing Use
Example of Peripheral Route Persuasion: Athlete Advertising Shoes
Example of Peripheral Route Persuasion: Celebrity Clothing Endorsement
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Example of Peripheral Route Persuasion: Political Campaign Buttons
A car advertisement features a famous, well-respected actor driving a new luxury vehicle through scenic mountain roads. The ad is filled with beautiful imagery and inspiring music, but provides no information about the car's fuel efficiency, safety ratings, or engine specifications. Which of the following best explains why this persuasive approach is effective?